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Our work is grounded in a narrative analysis of power -- the recognition that
humans understand the world and their role in it through stories. We tell
stories through our rituals, customs, words, symbols, and ideas - these are
"memes" (rhymes with dreams).
SmartMeme's experiments with narrative and memes have become the foundation
of what we call story-based strategy -- a framework for linking movement
building with an analysis of narrative power that places storytelling at the
center of social change strategy.
From a philosophical perspective, we're demythologizing certain configurations
of imagery and meaning in culture that invisibly shape our daily experience of
reality and underlay apparatuses of oppression and environmental destruction.
In other words, our approach aims to change the story to change the world.
"As a campaigner at the World Bank Bonds Boycott in 2004, I worked with
SmartMeme to raise the profile of the struggle for global justice with
creative communications strategies. We sold the World Bank on eBay during
the Fall meetings, which ruffled a few feathers at the Bank and resulted in
international news coverage for our campaign!"
--Basav Sen, World Bank Bonds Boycott campaigner
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