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When social change messages finally do make it through all of today's media
noise, too much information can make audiences uncomfortable or the wrong
frame can reinforce the very thing you want to change.
SmartMeme Studios works to overcome these obstacles by helping grassroots
organizations and nonprofits bring the dynamics of the cultural media
environment and the power of storytelling to their social change campaigns.
Story-based strategy links organizing strategies with narrative communication
practices - like values messaging, framing, advertising and branding - to give social
change advocates the tools to hone their story, challenge prevailing
cultural narratives, and ultimately win campaigns on the issues that affect
all our lives.
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