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Memes are units of information that evolve through culture and continue
to replicate, spreading virally from person to person, generation to
generation with a life of their own.
Memes shape the direction of culture since they can carry stories that
transform dominant narratives and practices. This is what makes the meme
concept particularly useful to people working for social change.
We like to think of memes as story recall devices - like a phrase, an image
or a sound that evokes and spreads a story without losing meaning.
Memes created collaboratively, that work to empower people, have the power
to challenge assumptions and change destructive stories, are what we call
smart memes.
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