Starting in 2017, SmartMeme Studios worked with the Hydropower Reform Coalition (HRC) to develop a digital advocacy campaign that launched in 2018 to geo-target congressional lawmakers with the message that hydropower is not a “clean” technology and thus should not be designated as “green energy”. HRC is a coalition of 167 environmental organizations nationwide. HRC wanted to develop messaging and a nationwide digital campaign that fit their budget, and could reach key decision makers who are in the process of crafting hydropower and energy policy within the Trump administration. The resulting campaign brand - Power Responsibly - and website www.PowerResponsibly.org has reached over one million key stakeholders. We employ transmedia tools and strategies to reach key audiences serving them digital ad content with the message - “It’s Time to Pause for a Moment of Science”. The campaign is ongoing.